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First Play

Shop Online for First Toys for Babies - Discovery, Finger Play, Music, Developmental Toys, Colour, Sound, and Learning.
  • Fat Brain Dimpl Stack

    Fat Brain Dimpl Stack

    $24.99 Read more

    A vibrant stack-and-discover experience!

  • Fat Brain Dimpl Wobbl: Blue

    Fat Brain Dimpl Wobbl: Blue

    $19.99 Add to cart

    Grab, chew, wobble, POP! On the top is a silicone button little fingers can’t help but push while the bumpy, textured frame provides a satisfying touch of sensory delight.
    But then… tilt it, spin it, and let it go – Minds are aglow with fascination as it wobbles and waddles this way and that!
    A tactile adventure that your little one will find fascinating.

  • Fat Brain Dimpl Wobbl: Green

    Fat Brain Dimpl Wobbl: Green

    $19.99 Add to cart

    Grab, chew, wobble, POP! On the top is a silicone button little fingers can’t help but push while the bumpy, textured frame provides a satisfying touch of sensory delight.
    But then… tilt it, spin it, and let it go – Minds are aglow with fascination as it wobbles and waddles this way and that!
    A tactile adventure that your little one will find fascinating.

  • Fat Brain Inny Bin

    Fat Brain Inny Bin

    $46.99 Add to cart

    Play freely with Inny Bin.

  • Fat Brain Oombee Ball

    Fat Brain Oombee Ball

    $42.99 Add to cart

    Matryoshka with a modern twist! Each colourful ball is uniquely textured with fascinating dots, lines, and swirls. Meanwhile, short, safe tethers keep them all connected in a wonderfully wobbly row.
    But the best part? Each ball opens up and fits snugly into the next! Clever innovation inspires hours of tactile exploration with OombeeBall.

  • Fat Brain Oombee Cube

    Fat Brain Oombee Cube

    $32.99 Read more

    Little hands are immediately drawn to the six vibrant, textured, rubbery, tethered shapes. Explore their contours, give them a squeeze, and even try chewing on them – Made of 100% food-grade silicone, these shapes are great for everything from tactile exploration to teething! Then – Ready to start sorting? The cutout spaces of the cube each only match one of the rubbery tethered shapes. Fit the square into the square, the circle into the circle, the oval into the oval, the triangle into the triangle – Little smiles light up bright with each shape that slides perfectly into place! Fun to feel, beautiful to admire, and amazingly durable so you never lose a single shape, the Oombee Cube truly is early tactile learning perfected.

  • Rock n Roller Piano

    Fat Brain Rock n Roller Piano

    $49.99 Add to cart

    Roll into a ruckus of melody-making fun! The included mallet lets little ones bang out tunes both wild and wonderful. Meanwhile, flip to the other side and spin the wheels. Each note rings beautifully!
    Or – Here’s an idea the parents will LOVE – pick up the keyboard side and roll all the wheels at once. It’s a delightful clatter no kid can resist!

  • Sensory Rollers

    Fat Brain Sensory Rollers

    $32.99 Add to cart

    Roll, bounce, toss, and discover!

  • Fat Brain Silly Rings

    Fat Brain Silly Rings

    $19.99 Add to cart

    Sensory fascination so fun it’s silly!

  • Fat Brain Spin Again

    Fat Brain Spin Again

    $53.99 Read more

    It’s a stacking toy with a spin—literally!

  • Fat Brain Spoolz

    Fat Brain Spoolz

    $39.99 Add to cart

    Beautiful simplicity stacks up into endless possibilities!

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