First Play
Shop Online for First Toys for Babies - Discovery, Finger Play, Music, Developmental Toys, Colour, Sound, and Learning.-
Fat Brain Squigz Starter Set
$42.99 Add to cartSquigz are fun little suckers! Apply pressure to two Squigz. Air rushes out and the fun rushes in!
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Fat Brain Tugl Cube
$25.99 Read morePull, pop, and discover! Built into each side of this sturdy, rounded cube is a soft silicone bubble with a tab to grab and pull. Fingers can’t help but push them, pull them, and pop them again and again.
For kids, fine motor skills grow as they explore cause-and-effect. -
Fat Brain Whirly Squigz
$39.99 Add to cartSend your little explorer twirling and whirling into a delightful sensory adventure!
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Fat Brain Whoopsy Doo Bead Coaster
$29.99 Add to cartLittle fingers can’t wait to spin, slide, and explore the endless movements of these colourful beads! Cubes and spheres mesmerize the eyes as they move smoothly down the sloping metal bars. Larger rings add a unique twist of fun as they spin, rattle, and wobble this way and that. Then, check out the beads along the two bars connecting the two sides – how fast do you think you can make them spin?
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Fat Brain ZigZag Racetrack
$49.99 Read moreOne, Two, Three, Four, Five, Six – Send them racing fast to the finish! Set the flippable cars on the platform at the very top of the tower. Then, one by one, send them rolling off the edge.
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Geomag Magicube Colour 8pcs
$39.99 Add to cartGeomag Magicube is the new construction system created by Geomag, the leading company in magnetic toys. Geomag has re-invented the construction game with new magnetic cubes, making it more fun and most of all magical!
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Geomag Magicube Recycled Try Me 16pcs
$69.99 Add to cartGet your little one away from the screen and onto building whatever their heart desires with these fun magnetic cubes from Geomag!
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Geomag Magicube Recycled Try Me 24pcs
$94.99 Add to cartGeomag is an ingenious but simple construction system with magnetic rods, steel spheres and magnetic building blocks that allow you to create an infinite number of figures and three-dimensional constructions.
Powerful magnets, unique click, high quality materials, strong construction and great colours make building fun and easy for little ones! -
Geomag Magicube Recycled Try Me 64pcs
$239.99 Add to cartGet your little one away from the screen and onto building whatever their heart desires with these fun magnetic cubes from Geomag! Complete with 64 cubes in 6 fun colours, Magicube helps develop problem-solving, fine motor skills and more through engaging play – the ideal gift for every little artist and engineer!
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Geomag Magicube Shapes Recycled Wheels 13pcs
$49.99 Read moreMagicube 100% Recycled Shapes 13 Piece Set. The Original Magicube system has now become a world of magnetic building blocks with the addition of three new shapes: the half cube, quarter circle and the half sphere.
Characters, animals, structures, vehicles with real wheels that magnetically attach to the blocks: you will be surprised how many things you can invent. -
Geomag Magicube Shapes Recycled Wheels 32pcs
$109.99 Read moreThe Original Magicube system has now become a world of magnetic building blocks with the addition of three new shapes: the half cube, quarter circle and the half sphere.
Characters, animals, structures, vehicles with real wheels that magnetically attach to the blocks: you will be surprised how many things you can invent. -
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Hide and Squeak Nesting Eggs
$13.99 Add to cartColourful and bright nesting eggs features a family of 5 eggs including a Hide & Squeak chick at the centre. Babies will love discovering noise making & nesting shells together while toddlers will delight in the shape sorting, colour matching and role play features.
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Jack in a Box
$45.99 Read moreThis adorable Jack in the Box plays a melody as you turn the crank. As the melody reaches the end, and right on cue, out pops a jester/clown to delight children every time.
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Janod Duck Family Stacker
$62.99 Read moreThis classic early childhood development toy is bursting with learning!
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Janod Essentials Shape Box with Keys
$75.99 Read moreCo-developed with a pre-school specialist to introduce educational concepts in a simple and fun way, the Janod Essentials range follows the trend of STEM learning making them a great resource not only at home, but for kindergartens, child care centres and schools as well. -
Janod Giant Multicolour Train
$89.99 Add to cartAll aboard! Duck, hen and rabbit are all set for some pull along fun! This 2-in-1 toy is a fabulous sized pull along toy AND features 25 puzzle piece blocks to stack and construct.
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Janod Rabbit Roly Poly
$37.99 Add to cartToo cute for words! The Rabbit Roly Poly from Janod is a stacker with a difference. The first piece of the stacking puzzle is a clear rattle that can be used separately. It contains colourful beads to make a rattling sound when shaken. Pop on the next three wooden pieces in size order and finish the puzzle with the bunny’s head, complete with long white felt ears. The base is rounded so that when you give him a little push he wobbles back and forth and the rattle will sound to entertain and delight.
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Lilliputiens Sound Discovery Farm
$94.99 Add to cartSound Discovery Farm house has many attractions. Includes 4 wooden blocks that are colour-coded to match the shape sorters on the walls, providing children with the opportunity to develop their problem-solving and fine motor skills as they sort and match the blocks.
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PlanToys Baby Walker
$199.99 Add to cartThis funky Baby Walker with wooden blocks is designed to help and encourage young children take their first steps.
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Pop Up Toy Candy
$29.99 Add to cartThis wonderfully made Wooden Pop Up Candy Toy includes a sturdy, colourful timber ice-cream sundae base with spring loaded bright candy pieces. It will look beautiful in a child's room and bring hours of enjoyment as they reload the pieces and start all over again.