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First Play

Shop Online for First Toys for Babies - Discovery, Finger Play, Music, Developmental Toys, Colour, Sound, and Learning.
  • Fat Brain Squigz

    Fat Brain Squigz Starter Set

    $42.99 Add to cart

    Squigz are fun little suckers! Apply pressure to two Squigz. Air rushes out and the fun rushes in!

  • Fat Brain Suction Kupz

    Fat Brain Suction Kupz

    $28.99 Read more

    Stack, roll, stick, and sip!

  • Fat Brain Tugl Cube

    Fat Brain Tugl Cube

    $25.99 Read more

    Pull, pop, and discover! Built into each side of this sturdy, rounded cube is a soft silicone bubble with a tab to grab and pull. Fingers can’t help but push them, pull them, and pop them again and again.
    For kids, fine motor skills grow as they explore cause-and-effect.

  • Fat Brain Whirly Squigz

    Fat Brain Whirly Squigz

    $39.99 Add to cart

    Send your little explorer twirling and whirling into a delightful sensory adventure!

  • Fat Brain Whoopsy Doo Bead Coaster

    Fat Brain Whoopsy Doo Bead Coaster

    $29.99 Add to cart

    Little fingers can’t wait to spin, slide, and explore the endless movements of these colourful beads! Cubes and spheres mesmerize the eyes as they move smoothly down the sloping metal bars. Larger rings add a unique twist of fun as they spin, rattle, and wobble this way and that. Then, check out the beads along the two bars connecting the two sides – how fast do you think you can make them spin?

  • Fat Brain ZigZag Racetrack

    Fat Brain ZigZag Racetrack

    $49.99 Read more

    One, Two, Three, Four, Five, Six – Send them racing fast to the finish! Set the flippable cars on the platform at the very top of the tower. Then, one by one, send them rolling off the edge.

  • Geomag Magicube Colour 8pcs

    Geomag Magicube Colour 8pcs

    $39.99 Add to cart

    Geomag Magicube is the new construction system created by Geomag, the leading company in magnetic toys. Geomag has re-invented the construction game with new magnetic cubes, making it more fun and most of all magical!

  • Geomag Magicube Recycled Try Me 16pcs

    Geomag Magicube Recycled Try Me 16pcs

    $69.99 Add to cart

    Get your little one away from the screen and onto building whatever their heart desires with these fun magnetic cubes from Geomag!

  • Geomag Magicube Recycled Try Me 24pcs

    Geomag Magicube Recycled Try Me 24pcs

    $94.99 Add to cart

    Geomag is an ingenious but simple construction system with magnetic rods, steel spheres and magnetic building blocks that allow you to create an infinite number of figures and three-dimensional constructions.
    Powerful magnets, unique click, high quality materials, strong construction and great colours make building fun and easy for little ones!

  • Geomag Magicube Recycled Try Me 64pcs

    Geomag Magicube Recycled Try Me 64pcs

    $239.99 Add to cart

    Get your little one away from the screen and onto building whatever their heart desires with these fun magnetic cubes from Geomag! Complete with 64 cubes in 6 fun colours, Magicube helps develop problem-solving, fine motor skills and more through engaging play – the ideal gift for every little artist and engineer!

  • Geomag Magicube Shapes Recycled Wheels 13pcs

    Geomag Magicube Shapes Recycled Wheels 13pcs

    $49.99 Read more

    Magicube 100% Recycled Shapes 13 Piece Set. The Original Magicube system has now become a world of magnetic building blocks with the addition of three new shapes: the half cube, quarter circle and the half sphere.
    Characters, animals, structures, vehicles with real wheels that magnetically attach to the blocks: you will be surprised how many things you can invent.

  • Geomag Magicube Shapes Recycled Wheels 32pcs

    Geomag Magicube Shapes Recycled Wheels 32pcs

    $109.99 Read more

    The Original Magicube system has now become a world of magnetic building blocks with the addition of three new shapes: the half cube, quarter circle and the half sphere.
    Characters, animals, structures, vehicles with real wheels that magnetically attach to the blocks: you will be surprised how many things you can invent.

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