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First Play

Shop Online for First Toys for Babies - Discovery, Finger Play, Music, Developmental Toys, Colour, Sound, and Learning.

Fat Brain Plugzy
$53.99 Add to cart
Fat Brain Rock n Roller Piano
$49.99 Add to cart
Roll into a ruckus of melody-making fun! The included mallet lets little ones bang out tunes both wild and wonderful. Meanwhile, flip to the other side and spin the wheels. Each note rings beautifully!
Or – Here’s an idea the parents will LOVE – pick up the keyboard side and roll all the wheels at once. It’s a delightful clatter no kid can resist!
Fat Brain Sensory Rollers
$32.99 Add to cart
Roll, bounce, toss, and discover!
Fat Brain Silly Rings
$19.99 Add to cart
Sensory fascination so fun it’s silly!
Fat Brain Spin Again
$53.99 Read more
It’s a stacking toy with a spin—literally!
Fat Brain Spoolz
$39.99 Add to cart
Beautiful simplicity stacks up into endless possibilities!
Fat Brain Squigz Starter Set
$42.99 Add to cart
Squigz are fun little suckers! Apply pressure to two Squigz. Air rushes out and the fun rushes in!
Fat Brain Suction Kupz
$28.99 Read more
Stack, roll, stick, and sip!
Fat Brain Tugl Cube
$25.99 Read more
Pull, pop, and discover! Built into each side of this sturdy, rounded cube is a soft silicone bubble with a tab to grab and pull. Fingers can’t help but push them, pull them, and pop them again and again.
For kids, fine motor skills grow as they explore cause-and-effect.